General Consulting

We provide consulting to help our customers find solutions to specific problems.    Is there a certain area where you feel your business could be doing better, or a specific problem you are having trouble successfully addressing within your business?  Our experienced and innovative staff is here to help you.   

Web Site Solutions

Web sites are the most cost-effective form of marketing and advertising available today.  If you don't already have one, you need one!!!  We have been designing and maintaining web sites for salons, spas, and cosmetology schools for many years. Our proprietary Search Engine Optimization techniques are among the best in the business, and we will structure your web site to help people find you online. We offer extremely affordable web site solutions. 

Review

Services

Our expert team will review employee handbooks, service menus, salon designs, web sites, and other materials, and provide feedback and suggestions for improving them.  Our review will cover: (1) clarity, (2) accuracy and self-consistency, (3) suggestions for improvement, and (4) any special needs you identify.

Marketing &

Advertising Solutions

HairDirections has a passion for businesses development and marketing, and helping businesses thrive.  Our staff’s efforts have directly yielded millions of dollars in revenue for small businesses.  They have performed work for a wide-range of clients, including: engineering firms, salons, accredited cosmetology schools, professional organizations, and product distributors.  This work has encompassed consumer, business-to-business, and government marketing where they have created brochures, catalogs, web sites, logos, posters, flyers, videos, mailing campaigns, proposals, service menus, presentations, news releases, photo shoots, and more.  We are particularly proud our low-cost / no cost marketing and advertising techniques that we have developed for small businesses.  We can offer marketing and advertisings solutions for nearly any budget.   

Employee Handbook Development

It’s critical to have a clear, comprehensive Employee Handbook that will create and sustain a path of success.  This relatively simple, yet extremely important resource, is often glossed over or not implemented at all.  Our Employee Handbook Template contains over 10 years of direct experience in the management and operation of successful salons.  We will customize your Employee Handbook to achieve your style, goals and specific operational needs.  There is no need to start from scratch; we have already done most of the work for you.     

Salon Structure & Operations

There is a vast array of decisions and choices that must be made pertaining to the structure and operations of any new salon, spanning: employee recruitment and retention, employee compensation, staff policies and training, retail product selection and price points, services offered and their prices, color line selection and use, guest service consultations, guest relations, scheduling appointments, retailing, etc.  Our expert team of consultants can provide you with an integrated Salon Structure and Operations solution covering all of these areas and more for your new salon, or we can simply help you with a few specific areas.    

Salon Layout

& Design

It’s important to achieve a proper balance and flow to your new business while making the most of every square foot. Our consultants will help you layout and design your salon for both functionality and profit, addressing key issues such as: the number of salon stations, shampoo stations, spa rooms, color processors, dryers, etc.; reception area features and positioning; retail area design; dispensary requirements and layout; adhering to state laws; handling existing building constraints and economic trade-offs; salon décor; balancing salon volume and spa tranquility; and more.  You need to get this right the first time around, and we can help you.    

Booth Renter

Consulting

Many people achieve a unique sense of accomplishment, freedom, and satisfaction from owning their own booth rental businesses and being successful. If you are thinking about transitioning from an employee to a booth renter we can help answer any questions you might help, assist you with licensing requirements, and structuring and operating your new booth rental business.  You will essentially be starting and operating your own business, and there are a lot tasks to complete and many decisions that you will have to make. We are here to help you with whatever you need.

Cosmetology School Structure and Operations

This comprehensive 3-day seminar will teach you extraordinarily valuable methods for structuring and operating a highly successful cosmetology school. Click here for class details